NX Filtration extends executive team with a Chief Commercial Officer

NX Filtration extends executive team with a Chief Commercial Officer

Enschede, the Netherlands, 27 August 2021

NX Filtration, the global provider of breakthrough direct nanofiltration technology for pure and affordable water, announces the appointment of Alejandro Roman Fernandez (44 years old) as Chief Commercial Officer (CCO) of NX Filtration. In this newly created role, Alejandro will be responsible for managing and expanding NX Filtration’s global sales force and network of distributors and Original Equipment Manufacturer (OEM) partners. Alejandro will start in September 2021 and be based out of NX Filtration’s headquarters in Enschede, the Netherlands. 

Alejandro brings a wealth of experience in commercial roles in the global water markets. In his last role as Vice President and Global Commercial Head at Organica Water, he was responsible for all sales activities globally, managing the regional sales teams and expanding the global partner network. Prior to that, Alejandro held various roles at Pentair (Netherlands), Xylem (Spain and United Kingdom) and Thames Water (United Kingdom). Alejandro is a Spanish national and holds a degree in Chemical Engineering from the University of Cadiz (Spain) and a degree in Environmental Science from Kingston University in London (United Kingdom).

Michiel Staatsen, CEO of NX Filtration, comments: “We are very pleased to welcome Alejandro to our team. With his extensive experience in the global water markets, he will drive the further roll-out of our global commercialization strategy. We experience an increasing focus on water challenges around the world, amongst others related to droughts and contaminations with micropollutants. Our direct nanofiltration membrane technology is uniquely positioned to address these challenges, whilst offering strong sustainability benefits for our customers.”

Alejandro Roman Fernandez, new CCO of NX Filtration